Crystal J. Rodriguez, Esq.

All entrepreneurs face fear. For some, it drives them…for others, it makes them freeze. When the latter happens, its holds you back from success like nothing else and can destroy plans.

Fear can manifest in various ways…like fear of asking for support, money or business. Too many times, fear of looking incompetent or too salesy keeps us from asking for the support we need to get our businesses going and keep them running optimally.

Sometimes, especially for women, taking risks is difficult. Just puttingourselves out there is a level of exposure most don’t like. The fear of rejection can be crippling as well. What if they say no? Well, isn’t that the worst they can do? Say no? That’s what I always say to myself when I get nervous about asking for something.

However, we can use fear as a motivator. I’m not saying you should have no fear. I’m only suggesting you should channel it and use it for good and not allow it to stifle you from your success.

• Here are a few strategies I use when needing to conquer my fears: 1. Feel it!

If you try to avoid feeling fear, that really does nothing. Embrace it and it use it to drive you. Once you get started on your mission, it usually disappears.

Set a timer and allow yourself to “feel” it; then take deep breaths. Asyou breathe, let the thoughts leave and replace them with motivating ones, while picturing what you need to accomplish.

Ask yourself what is the worst thing that could happen. In other words, what do you fear most? Imagine that happening and say, “Perhaps, it could happen. Perhaps, it could not.” Now shift your thoughts to the best outcome – the outcome you expect and desire. Stay there for as long as you can, blocking out the negative thoughts of rejection and fear.

2. Re-write your goals to avoid failure (as much as possible)

Like seriously, I write my goals down daily and imagine them coming to fruition. You’d be amazed at how much this helps. Writing them isn’tthe only thing; how you write them helps too.

For example, some people think of goals like this:
Goal that could fail: I want to make $20,000 this month with my new digital product

Instead, this is how you should think of your goal and write it:

Goal to avoid failure: Develop a kick ass digital product to help business owners and learn the best ways to launch

Do you see the difference? Try focusing less on a number, and instead pay attention to the quality.

3. Accept that failure is a necessary part of your story too:

Don’t take failure personally. Every successful person has experienced failure. Take the opportunity to learn from it and always try again.

4. Answer the following questions:

What did this situation teach me? How can this experience help me?

• What can I do to avoid it happening again?

5. Understand and repeat your WHY!
What made you decide to go into business and why do you need it to be successful? How can being your own boss improve your quality of life?

Fear can be the greatest enemy of success for new business owners and entrepreneurs. The way you manage your fear will determine your success.

Hey my new book, “Planning for Success” is HERE!